Websites are the front door to your business. A great ecommerce website design can be the difference between a customer walking in and walking out. In the world of ecommerce, it’s critical to have a great website. It’s the place where your customers go shopping, learn about your products and services, and interact with you. When your store looks and feels great, your customers will be more likely to buy and return. But, if your ecommerce store isn’t designed well, it can actually break your business.
To get more sales, You need to design your website with conversions in mind all the way from start to finish – including images, copywriting, layout, navigation, and checkout process. You need an expert in e-commerce design, someone who understands how people shop online today.
This article discusses how a good ecommerce design can help your website stand out from the crowd and increase sales.
6 Ways Ecommerce Design Impacts Your Store
Ecommerce design impacts your store’s performance in many ways, and your store’s performance can affect your sales and your bottom line.
Your website is the face of your business, and the first impression your customers get of your brand. If they don’t like what they see, they will leave pretty fast.
1. It Builds Trust With Customers
Your ecommerce site needs to be professional and trustworthy if you want more sales.
If the website looks like an amateur created it, people will definitely think the same about your products or services – even if they’re excellent. Your e-commerce site needs to be professionally designed.
Branding is all about the impressions you make on your customers – whether you’re a luxury brand, a fast-fashion brand, or even a specialty store. People are more likely to make purchases from your store if the site design is professional and clean.
2. It Helps People Make a Decision
It’s not easy to get customers to purchase on your site. You need to make it as easy as possible for them to do what you want them to do – buy!
Even if people are interested in your products or services, they might not have the time or patience to navigate your site if it’s poorly designed.
You have to give your customers a clear path from when they visit your website to when they buy one of your products. Don’t expect them to browse around the site and search for what you want them to find, you need to create an intuitive, simple interface to make things easy for them. You can learn more about website design & development here, to get started.
3. It Helps You Stand Out From the Competition
Do you want more sales? Then your site needs to be better than your competitors’. You must offer something that is unique, or even better than what others are offering. That way you will make yourself stand out from the crowd.
Your site should look professionally designed and contain well-written content. If not your customers are likely to go with one of your competitors who has a better-looking website or more professional content.
For example, if you owned an high-end clothing boutique in LA and your website looked like you made it in 1990, potential customers would be more likely to go with one of your competitors who make more effort into their website design.
4. It Helps Differentiate Your Business
There are websites out there that look very similar to each other. You should create a site that’s different from your competitors. They may have the same products, but they don’t sell them in the same way as you do.
Customers want to see that your website is different from other sites on the web, so customize it to make it stand out from the rest. An excellent example of this would be to use large, bright photos of your products or to create a completely new design that no one’s ever seen before.
5. It Makes Shopping Easier
The easier it is to shop on your site, the more successful your conversions will be.
Visitors don’t have a lot of time, they want a quick online shopping experience so they can continue with their busy lives. If you want them to buy from you, make it as easy as possible for them to find exactly what they’re looking for.
That means using a simple layout so that customers can navigate with ease and find what they want.
6. It Helps You Rank Higher
Getting your site crawled by search engine bots is one of the first steps in getting the rankings you want for important keywords. You want every page on your site to be crawled so that you can appear in web searches.
A search-friendly website is essential for all businesses. In the absence of one, customers won’t even know your business exists, and this could cost you potential sales.
If your site is difficult to crawl, you won’t get the referral traffic you deserve, and will miss out on opportunities to gain customers who have trouble finding specific pages on your site.
Why Do I Need to Hire a Professional?
The best way to experience success in e-commerce is to hire a professional designer who knows how to design an e-commerce site that attracts customers and helps them make a decision.
With more options in the e-commerce business, online shoppers have more choices than they’ve ever had. Getting your site ahead of the competition will mean having it look like an easy sell. You have to make sure that the information on your pages is as easy to understand as possible.
Boost Sales With a Website Designer Today
With e-commerce design, you can learn several different ways that it can help boost sales for your store. If you’re serious about starting an ecommerce business, you’ll want to make sure that your site is well designed, functional, and ready to go.
It’s not always easy to start an online business but when your profits start to slowly go up, then the rewards will be worth it. Best of luck with your e-commerce website!
Contact us for a free consultation, whenever you are ready to hire a professional.